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Videos
Insight to action: Using survey data to target customers and increase ROI through digital media
Our client, InterContinental Hotels Group (IHG), wanted to increase consideration for stays, as well as web site bookings, for their Holiday Inn brand through an online ad campaign. TNS used a proprietary research survey tool, ConversionModel, to...
Catalogue: Congress 2015: Revelations
Authors: Chris Freehauf, Morgan Lozier, Phil Maves
Company: KANTAR TNS Malaysia
June 15, 2015
Videos
Knorr
Originally formed in 1838, Knorr has become one of the largest global food brands, offering a wide range of products. In 2011, Knorrâs Canadian business was experiencing severe headwinds. Indeed, total Mastebrand sales contracted 10%, with...
Catalogue: Congress 2013: Think Big
Authors: Joseph Chen, Steve Olsen
June 15, 2013
Research papers
Ode to the unsung hero - Navigating the turbulent waters of research
This presentation provides a sneak peek into the multi-million research practice that aims to take one of the world's most-valued brands to lead its markets. It depicts how Coca-Cola has engineered a solution to one of research's oldest problems: how...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Javier Quinones, Veronica Moreno, Patricio Pagani
Companies: Infotools, The Coca-Cola Company
September 13, 2012
Research papers
From a snapshot to a movie
The Beverage Brand Barometer, a Coca-Cola consumer tracking study covering over 85 countries, has become a powerful strategic planning and marketing investment productivity tool. The method is compared to transforming a snapshot photo (a static...
Catalogue: Congress 2011: Impact
Authors: Vittorio Raimondi, Patricio Pagani, Ram Krishnamurthy
Companies: The Coca-Cola Company , Infotools
September 18, 2011
Research papers
Against all odds!
The challenge of establishing a leading brand in terms of market share and pharmacist recommendation in the OTC segment of pain relievers proves to be the ultimate task for marketing and market research: the coping strategies of sufferers seemed too...
Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Dirk Frank, Marcus Neureiter
Company: GSK
March 3, 2010
Research papers
Welcome to Scotland
A dual-pronged approach of qualitative and quantitative international research allowed VisitScotland to revolutionise brand positioning and consumer communications, leading to massive increased interest in Scotland as a 'must visit' destination.A...
Catalogue: Qualitative 2005
Authors: Jacqui Souter, Anna Lilleengen
Company: Nunwood
November 13, 2005
Research papers
The effectiveness of customer satisfaction measurements
This paper illustrates the evolution of the dealership training for Ford of Mexico with the global customer satisfaction program, Customer Viewpoint. Ford of Mexico evolved from communicating research results to integrating a battery of highly...
Catalogue: Latin America 2005
Authors: Jorge Cherbosque, Leopold Zuniga Hernandez, Angela Momney
Company: RDA Group, INC
October 23, 2005
Research papers
Brain branding
Advances in brain science now make it possible to measure a brand's impact on consumers' unconscious emotions and decisions.This presentation shows how these advances can be translated into real-world services for brand equity and brand management...
Catalogue: Congress 2005: Making A Difference
Authors: Annette Asp, Steven Quartz
September 21, 2005
Research papers
